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EGIS vacancy search engine

Marketing Content Manager/Copywriter- France/Netherlands M/F


Vacancy details

General information

Organisation

Egis is a major international group in the construction engineering and mobility services sectors whose unique global service range encompasses infrastructure consulting, engineering and operation. Through our capacity for innovation, we respond to the climate emergency and to the greatest challenges of our time by offering solutions and acknowledged know-how in the areas of transportation and mobility, sustainable city construction, buildings, water, the environment and energy. https://www.egis-group.com  

Reference

2020-1229  

Position description

Job title

Marketing Content Manager/Copywriter- France/Netherlands M/F

Contract type

Fixed term contract

Contract duration (in months)

6 months

Business Unit specific context

Easytrip Services is an international B2B services company, with its core business focused on electronic payment solutions, mobility & tax consulting for companies active in the international transport market.

Easytrip Transport Services is a European expert in international transports and mobility services, combines innovative and proven expertise in developing profitable solutions for professional road users. With a wealth of 30 years wide knowledge and presence in the international transports sector, our aim is to facilitate day-to-day transport journeys, providing convenience, choice and competitive pricing on a broad range of services from mobility to financial services.

 With 25 offices through Europe, Middle East & Africa, serving over 16 000 customers, we have a dynamic and multilingual team that is constantly striving to provide transport companies with the best service. Easytrip is part of Egis Group, a French international group that is active in engineering, project management and operational services.

 You can find more information on our company activities on our website: www.easytrip.eu

Job description

We are looking for a highly analytical thinker with an audience-first mindset for the role of Marketing Content Manager. The position's holder will be responsible for strategizing and generating impactful properly positioned content.

 

MISSION & MAIN ACTIVITIES

Reporting to the Marketing Manager, you work closely with the Product/Services and Sales departments of Easytrip Transport Services.

You will be responsible for writing, editing and proofreading content for both printed and online value-driven Marketing deliverables (new Web site SEO content, SEO blog articles, Social Media posts, Paid Media avderts, Emailing, Landing Pages, Sales collaterals, White papers, advertorials, tutos and promotional videos…).

 

The other activities of your role will consist in :

  • Collect and use accurate data to create new content and update existing one: Retrieve, check, synthesize, validate, popularize the information
  • Understand the nuances, advantages and shortcomings of each type of deliverables to  develop messaging for integrated marketing tactics.
  • Create content to optimize our Lead Generation campaigns
  • Create content to develop our Brand Awareness
  • Create content to position Easytrip Transport Services as a International Transportation  Industry Thought Leader
  • Ensure consistency and quality control on all communications collateral produced with detailed and accurate proofing skills, in line with the local and global internal approvals process
  • Manage projects and tasks to meet team deadlines
  • A/B Testing campaign results to trial new ideas for effectiveness
  • Develop editorial calendar for external e-newsletters and  social media posts
  • Develop and propose improvements in technical processes, while ensuring the process is aligned & compliant with the group strategy/governance
  • The position’s holder will be also responsible towards compliance with the three Codes of Ethics, Integrity and Human Resources Management Code, internal rules, all local regulations and Health & Safety rules that apply in for the Business Unit activities.

 

Profile

Qualification/Type of diploma

You have a higher education type BAC+5 Business School and/or Diploma in Marketing, Communication and/or  journalism

 

With a higher education type BAC+5 Business School and/or Diploma in Marketing, Communication and/or journalism, you have 2 to 5 years’ relevant experience as Content Marketing Manager/ Copywriter especially in developing marketing campaigns in a competitive B to B environment,payment services, mobility, International Transportation is a plus.

  • You are fluent in English (written/spoken). Working knowlede of other  european language (Italian and/or Dutch, Polish) would be an asset
  • You have excellent writing skills in English
  • You are creative, tech-savvy and detail-oriented
  • This job calls for a flair for new technology: Telematics, services accessed via smartphone, electronic payments, Booking Services platform…
  • You are able to gather and quickly absorb new information
  • Attention to optimized UX principles and SEO strategies
  •  You have experiences in Project management namely the ability to meet tight deadlines for multiple projects and deliver results (ensure ROI on marketing campaign); as well as outstanding organizational skills, attention to detail and the ability to prioritize

 

The position will be based in the Nerherlands (Dordrecht) or in France (Guyancourt).

Position localisation

Job location

Europe, The Netherlands

City

Dordrecht

Candidate criteria

Minimum level of education required

4-Bachelor of Arts / Bachelor of Science

Minimum level of experience required

2-5 years

Languages

English (5- Proficiency)


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