Easytrip Transport Services, part of Egis, offers a very broad portfolio of services to transport and logistics companies, including more than 30 toll road networks (80,000 km), ferry/tunnel/train booking services (500 lines) and VAT & Excise recovery in 28 countries. Easytrip is present in 25 countries in Europe, Middle East & Africa to serve 16.000 customers. Joining our Group and its 16.000 employees means, above all, sharing our values as a people-first company, strongly committed to sustainability and innovation.

Check out our Easytrip website or watch the video Easytrip Transport Services at a glance.

With a view to strengthening our Marketing Team, we decided to open one vacancy as Marketing Content Specialist & Copywriter in our Italian office located in Cesena.

The role will work closely with the Products & Services and Sales departments, and reports to the Marketing Manager of Easytrip Transport Services. 

We are looking for a marketing experienced, analytical thinker with an audience-first mind-set, who will be responsible for strategizing and generating impactful properly positioned contents, so grab your chance and join Easytrip.

The Marketing team is spreaded all over the Europe, so you will be part of an international team and during your onboarding period you will learn all there is to know about the Company, experiencing it, by coaching from the Marketing Manager and training by your colleagues.

Marketing Content Specialist & Copywriter is responsible for writing, editing and proofreading content for both printed and online value-driven Marketing deliverables: Website SEO content, SEO blog articles, Social Media posts, internal & external Newsletters, Paid Media adverts, Emailing, Landing Pages, Sales collaterals, White papers, advertorials…

Some example of activities:
 

• Collect and use accurate data to create new content and update existing one: Retrieve, check, synthesize, validate, popularize the information.
• Understand the nuances, advantages, and shortcomings of each type of deliverables to develop messaging for integrated marketing tactics.
• Create content to optimize our Lead Generation campaigns.
• Create content to develop our Brand Awareness.
• Create content to position ETS as an International Transportation Industry Thought Leader
• Ensure consistency and quality control on all communications collateral produced with detailed and accurate proofing skills, in line with the local and global internal approvals process.
• Manage projects and tasks to meet team deadlines.
• A/B Testing campaign results to trial new ideas for effectiveness.
• Develop editorial calendar for internal/external e-newsletters and social media posts.

Background:

• Higher education type BAC+4/5 Business School and/or Diploma in Marketing, Communication and/or journalism
• Relevant experience at least of  2-5 years as Marketing Content Specialist/ Copywriter in a B-to-B environment (experience in mobility industry and/or international transportation is a plus)

Key skills:

• Fluent in English (written/spoken) and a working knowledge of one other language (Italian) would be an asset
• Excellent writing skills in English
• Creativity, mind-set tech-savvy and detail-oriented
• Ability to gather and quickly absorb new information
• Attention to optimized UX principles and SEO strategies

This job calls for a flair for new technology: Telematics, services accessed via smartphone, electronic payments, Booking Services platform…

Project management skills:

• Ability to meet tight deadlines for multiple projects and deliver results
• Outstanding organizational skills, attention to detail and the ability to prioritize