EGIS vacancy search engine

Content Marketing Copywriter


Vacancy details

General information

Organisation

Egis is a global consulting and engineering firm working in construction, transport and mobility services. Our mission: create and operate intelligent infrastructure and buildings to further the transition to a low-carbon economy and contribute to more balanced and sustainable territorial development.
To support our growth dynamic, we offer a wide variety of career opportunities in more than 120 countries.
Joining our Group and its 16,000 employees means, above all, sharing our values as a people-first company, strongly committed to sustainability and innovation.

  

Reference

2022-6984  

Position description

Job title

Content Marketing Copywriter

Contract type

Permanent contract

Business Line specific context

As an integral part of Egis Group, the Business Unit Project structuring, Operation and Services (MENS) designs, invests and operates complex transport infrastructure and intelligent mobility services to create value for communities.

In addition to its engineering skills, the BL MENS designs, supplies and operates control and payment solutions to help local authorities meet the challenges of urban mobility (restricted traffic zones, free-flow payment systems, parking and traffic management, etc.).

We also provide a range of services for road users to facilitate their journeys (access and payment, connectivity, security, interoperability, etc.) - https://easytrip-transport-services.com

 

 

Job description

We are looking for a highly analytical thinker with an audience-first mindset for the role of Content Marketing Copywriter, who will be responsible for strategizing and generating impactful properly positioned content.

Working closely with the Product/Services and Sales departments, you report to the Head of Marketing Manager of Egis Easytrip Services and are responsible for writing, editing, and proofreading content for both printed and online value-driven Marketing deliverables: Website SEO content, SEO blog articles, Social Media posts, newsletters, Paid Media adverts, Emailing, Landing Pages, Sales collaterals, White papers, advertorials…

 

 

Your missions:

  • Collect and use accurate data to create new content and update existing one: Retrieve, check, synthesize, validate, and popularize the information
  • Understand the nuances, advantages, and shortcomings of each type of deliverables to develop messaging for integrated marketing tactics
  • Create content to optimize our Lead Generation campaigns, to develop our Brand Awareness, and to position Egis Easytrip Services as an International Transportation  Industry Thought Leader
  • Capitalize on our tone of voice
  • Ensure consistency and quality control on all communications collateral produced with detailed and accurate proofing skills, in line with the local and global internal approvals process
  • Manage projects and tasks to meet team deadlines
  • A/B Testing campaign results in trial of new ideas for effectiveness
  • Develop an editorial calendar for external e-newsletters and  social media posts

 

 

 

 

Profile

 

  • A Master Degree from a Business School and/or a Diploma in Marketing, Communication and/or  journalism
  • At least 2 years of experience as a Content Marketing Copywriter, specifically in developing marketing campaign in a competitive B to B environment;  payment services, mobility, and International Transportation is a plus
  • Fluent in English (written-Excellent written/spoken) and a working knowledge of one other language (Italian and/or Dutch, Polish) would be an asset. 
  • Creative, tech-savvy and detail-oriented
  • Ability to gather and quickly absorb new information
  • Attention to optimized UX principles and SEO strategies
  • Ability to meet tight deadlines for multiple projects and deliver results (ensure ROI on marketing campaign)
  • Outstanding organizational skills, attention to detail, and the ability to prioritize

Position location

Job location

Europe, France, Ile-de-France

City

Guyancourt (78)

Candidate criteria

Minimum level of education required

5-Master of Arts / Master of Science

Minimum level of experience required

2-5 years

Languages

English (5- Proficiency)